Strategies for Aspiring Podcasters: A Conversation with Grey Hair Dave
The central theme of this podcast episode revolves around the exploration of potential platforms for creating and monetizing educational content, specifically focused on podcasting. I look into the merits of utilizing platforms such as Udemy and Skillshare to develop a structured learning program aimed at seniors and baby boomers eager to acquire podcasting skills. Throughout this discussion, I reflect on my own experiences and considerations regarding the best approach to launch this initiative, balancing factors of cost, audience reach, and content distribution. Furthermore, I emphasize the significance of strategic planning in selecting the appropriate platform to ensure optimal engagement and revenue generation. As I navigate these possibilities, I invite listeners to join me on this journey, encouraging feedback and dialogue regarding the path forward. The dialogue commences with an introduction to the podcast, wherein the host, affectionately dubbed 'Grey Hair Dave', underscores the significance of authenticity and personal branding within the podcasting realm. Throughout the conversation, he reflects on his own journey in the podcasting landscape, including the challenges and revelations that accompany the process of content creation. In a candid admission, he confesses to the delays in recording due to a lack of clarity regarding the message he wishes to convey to his audience. This moment of introspection resonates with many who grapple with the pressures of consistent content delivery, making his experiences relatable and grounding.
Takeaways:
- The speaker discussed his intention to create a video learning program focused on podcasting, highlighting the importance of monetization and audience engagement.
- He emphasized the need to weigh options strategically when selecting platforms for podcasting and content creation.
- The insights derived from utilizing tools like Perplexity and ChatGPT were deemed invaluable in shaping his approach to podcasting and course creation.
- The speaker reflected on the merits of various platforms, including Udemy, Skillshare, and YouTube, for their respective advantages in audience acquisition and monetization.
- He expressed a desire to engage with his audience and encouraged feedback regarding his podcasting journey.
- The episode concluded with a reminder to foster community connections, emphasizing kindness and engagement in everyday interactions.
Links referenced in this episode:
Companies mentioned in this episode:
- Skillshare
- Udemy
- Buzzsprout
- Captivate
- Anchor
- Spotify
- Perplexity
- YouTube
Mentioned in this episode:
Merchandise
Go to https://www.5minuteswithgreyhairdave.com find the Merchandise tab and shop to your hearts content
00:00 - Untitled
00:19 - Introducing Gray Hair Dave
04:06 - Starting a Video Learning Program
07:50 - Exploring Course Creation Options
09:19 - Exploring Course Creation Strategies
13:05 - Starting a Podcast: Tips and Guidance
Welcome to five Minutes with Gray Hair Dave.
Speaker AHe has gray hair and he has a gray beard and he also wears glasses like the guy in the artwork.
Speaker AOh, and the guy in the artwork is better looking now, tariff free.
Speaker AHere is Gray Hair Dave.
Speaker BYes, indeed.
Speaker BYes, indeed.
Speaker BFolks, welcome back again to five Minutes of Gray Hair Dave.
Speaker BYes, it is me.
Speaker BAnd yeah, that guy does look better.
Speaker BI looked at that today.
Speaker BHe looks better.
Speaker BOh, that, that intro again from 11 lab.
Speaker BI've used that quite a bit in the last couple months, or at least the last month and a half of podcasting with that intro on it because I like it.
Speaker BI think it's kind of fun.
Speaker BAnd we are tariff free here.
Speaker BToday's Wednesday.
Speaker BI'm a day late recording.
Speaker BActually, I'm two days late recording and I apologize for that.
Speaker BBut realistically, I didn't know what I wanted to say in the last couple days.
Speaker BIt's taking me some time to, to get to that point where I was ready to talk again.
Speaker BSo nothing wrong with me doing just fine.
Speaker BJust wanted to make sure that I was, I had something to talk about.
Speaker BSo I've been looking into doing some video and looking into also doing some, some courses.
Speaker BYou know, I've taken some courses on a site called skillshare.
Speaker BNow skillshare is good, don't get me wrong.
Speaker BBut I also looked into another course on Udemy and I thought to myself, why aren't I doing this?
Speaker BI've talked about it, about making courses for seniors and baby boomers who want to learn how to podcast and anyone really who wants to learn how to podcast and why aren't I doing that?
Speaker BAnd I looked into it today because I was, I listened to a, a podcast by a, a different podcasting host called buzzsprout.
Speaker BNow I have been a loyal captivate fan since the beginning.
Speaker BI did start my very first one for free on.
Speaker BIt was back then it was called Anchor, but now it's was bought up by Spotify and they've changed it all around.
Speaker BAnd I don't want to be part of a free service for podcasters.
Speaker BI want to pay for the products I want.
Speaker BAnd anyways, they were talking about exactly what I've been thinking about doing and, and talking about doing, but they were doing it.
Speaker BIt's like, hell yeah, good for them.
Speaker BExcuse the language there.
Speaker BAnd they gave me a lot of good things to think and look into, think about and look into.
Speaker BAnd one of them was Udemy and another one was where do I want.
Speaker ATo go with this?
Speaker BWhat's the Best way to do this.
Speaker BSo of course when I got home, I started looking into all those things that you would look into, you know, if you were going to start a podcast.
Speaker BI'm looking at this going, what am I going to do?
Speaker BHow do I want to do this?
Speaker BSo of course I came home and I looked into Buzzsprout and I got out the good old fashioned perplexity and I went perplexity.
Speaker BAnd I gave it this statement.
Speaker BAnd I want you to know these are the exact statement I used.
Speaker BI want to start a video learning program about how to podcast.
Speaker BI want to monetize it, and I also want to promote my audio and video editing business, which is the best way to go.
Speaker BI was thinking now when I reread that, okay, let me start over again and reread that.
Speaker BI want to start a video learning program about how to podcast.
Speaker BI want to monetize it and I also want to promote it.
Speaker BI want to promote my audio and video editing business, which is the best way to go.
Speaker BI was thinking about going with YouTube, but thought that could take a long, could take too long.
Speaker BThen I thought about using a course creator program, which are expensive.
Speaker BToday I looked at Udemy and Skillshare.
Speaker BI'm sorry, at those platforms.
Speaker BWhich way do you think I should go now?
Speaker BIts reply was, man, I tell you what, starting on Udemy and Skillshare with a tightly scoped course, then repurposing content onto YouTube and your own site is likely the best balance of speed, cost and client acquisition for your editing business.
Speaker BYou can treat Marketplace as a lead Generator Engine while YouTube and your site become long term owned assets that point people to a higher ticket item.
Speaker BOkay, that's good.
Speaker BAnd then it goes on to clarify the goals, which is great.
Speaker BAnd then it's, it gives me.
Speaker BThis is fantastic.
Speaker BI swear.
Speaker BI swear, folks, if you're not using Perplexity, you're missing out.
Speaker BIt gives me a comparison of Udemy versus Skillshare versus YouTube and it puts it in a grid.
Speaker BSo it says platform, cost and control.
Speaker BIt's the second grid part of it, how you get paid, discovery, speed and fit for your goal.
Speaker BAnd then it goes, you know, goes on.
Speaker BFirst one is Udemy.
Speaker BSecond one is Skillshare.
Speaker BThird one is YouTube.
Speaker BIt gives me a practical hybrid plan on how to do this in three steps.
Speaker BAnd it comes to the back and it says, why not a standalone course platform first?
Speaker BHere's what it said.
Speaker BA standalone course platform.
Speaker BYou know, I won't name the names, give you more control.
Speaker BAnd higher margins.
Speaker BBut no built in audience.
Speaker BYou must bring 100% of your traffic, which is true.
Speaker BAnd then it gives you options for pricing.
Speaker BAnd then it comes down, it says related.
Speaker BOnce it's all done with all that, now it comes down says related.
Speaker BCompare revenue split audience rate for Udemy vs Skillshare.
Speaker BHow to use YouTube to funnel viewers into paid courses and services.
Speaker BAll these things it's giving me on on extra things it can do for me.
Speaker BSo I thought okay, well let's compare that to chat GPT Here we go again.
Speaker BI want to start a video learning program about how to podcast.
Speaker BI want to monetize it and I also want it to promote my audio and video editing business, which is the best way to go.
Speaker BI was thinking about going with YouTube but thought but that thought could take too long.
Speaker BBut thought that could take too long.
Speaker BBoy, I said that and I give a hard time saying it.
Speaker BThen I thought about using a course creator program which are very expensive.
Speaker BToday I looked at Udemy and Skillshare platforms.
Speaker BWhich way do you think I should go?
Speaker BHere's its response.
Speaker BGreat question.
Speaker BYou're thinking the right way by weighing options strategically instead of just jumping in.
Speaker BSince your goal is twofold, monetize a learning program and drive leads to your audio video editing business.
Speaker BYour platform choice and structure matters a lot.
Speaker BLet's break down your options.
Speaker BHoly cow.
Speaker BPriorities.
Speaker BOption one, YouTube first thing courses.
Speaker BOption two third party course platform.
Speaker BOption three, your own hosted course.
Speaker BBest strategy.
Speaker BOh it's got folks.
Speaker BPhase one build momentum on YouTube.
Speaker B10 to 20 free lessons.
Speaker BCall to action.
Speaker BA lead magnet with email list.
Speaker BPhase 2 Monetize skill and friendly audiences.
Speaker BNow that one's back to Udemy or skillshare.
Speaker BEvery one of these is more going more towards skillshare.
Speaker BI mean I'm sorry Udemy.
Speaker BAnd it seems to me that Udemy now it's just how this ramps up your business or how this ramps your business to build audience.
Speaker BYouTube 4 stars.
Speaker BUdemy 2.
Speaker BYour own course 1.
Speaker BQuick monetization.
Speaker BYouTube 2 Udemy 3.
Speaker BPromote services.
Speaker BYouTube 4 Udemy 2.
Speaker BYour own course 3 and it just it goes on Example Roadmap tips for success in a sentence is what it says.
Speaker BYouTube is the best lead engine.
Speaker BUdemy is the best early monetization and validation platform.
Speaker BAnd your own course site is the best long term and business growth platform.
Speaker BAnd as I said, it can also help with a detailed content plan, pricing strategies for courses and services, tech setup and tool checklist.
Speaker BSo I went through those.
Speaker BOh my gosh so here's what I'm saying, folks.
Speaker BAll the research I could have done on my own is nothing compared to what Chat GPT and Perplexity came up with.
Speaker BSo what I'm going to do is I'm going to combine them into a.
Speaker BA hybrid of both and get started.
Speaker BSo, yes, look out.
Speaker BI don't know that Boomer Podcasters, that name is going to stay because one of them suggested that I start out.
Speaker BQuick ways to start and start making money was to do podcast.
Speaker BLearn to podcast in seven days.
Speaker BWell, everybody's doing that name, but there's AI out there that can help me change how I name this.
Speaker BAnd I'm going to go through that next week with you and what I put in.
Speaker BBut this is where I'm going with this.
Speaker BAnd I wanted you to ride along with me.
Speaker BI didn't do video this week because it's late at night.
Speaker BIt's not really late at night.
Speaker BIt's quarter to seven right now in the evening here in central Florida, and I am getting a little tired.
Speaker BI've been up since 6, so I'm going to go and edit this and get it posted for you.
Speaker BBut I wanted you to know what I was doing when it came to Chat GPT and Perplexity.
Speaker BNow, they both gave me different kinds of information.
Speaker BThe one thing that I really like about Perplexity is it gives you references where they found their information, how it created what they did.
Speaker BThat's pretty great in my mind.
Speaker BNow we shall find out.
Speaker BSo don't forget to come back next week to see where I'm at on this.
Speaker BAnd I expect you to help keep me on track.
Speaker BI really do.
Speaker BAnd I'd appreciate it.
Speaker BIf I'm goofing off on this, you let me know.
Speaker BBoomer.
Speaker BSorry.
Speaker BFive minutes of gray hair.
Speaker BDave.com.
Speaker Bthe number five minutes with gray hair.
Speaker BDave.com.
Speaker Bleave me a comment.
Speaker BLet me know what you think about what I'm doing.
Speaker BOkay, I want to know.
Speaker BI really do.
Speaker BSo think about that and we'll.
Speaker BWe'll go on with it.
Speaker BNow, if you want to start a podcast or you know somebody who you think wants to start a podcast, do me a favor.
Speaker BSend them over to Boomer Podcasters or send them to this.
Speaker BThis episode right here.
Speaker BBut boomerpodcasters.com will give you all the information you need.
Speaker BAlso, folks, if you know somebody out there who doesn't know what a podcast is, doesn't know where to find one, what genres are out there, grab their phone, grab their iPad, grab their computer.
Speaker BShow them.
Speaker BShow them for me, will you?
Speaker BUse me as the example.
Speaker BHere's how you find five minutes with gray hair.
Speaker BDave, show them how to follow and subscribe.
Speaker BNext, you're out and about.
Speaker BTensions are high.
Speaker BIf you listen to the news today here and in the US in Minnesota, it was.
Speaker BIt was.
Speaker BTensions are high.
Speaker BWe need to calm this down.
Speaker BSo if you see somebody you don't know, wave, smile at them, maybe even say, hi.
Speaker BYou're going to make their day.
Speaker BGoing to make your day.
Speaker BSo on behalf of me here and Gray Here Productions, you all have a great week, and I'm going to get started on this.
Speaker BI'm excited.
Speaker BWe'll talk to you all soon.
Speaker BBye.